Tag Archives: Ecommerce

Avoiding Mistakes With E-commerce Web Site Design

E-commerce sites walk a fine line with users. If the site is friendly, easy-to-use, attuned to your audience and the products presented properly, the site should convert visitors to users. However, most e-commerce sites do not work convert visitors as well as they should because they are lacking in features that build trust and help convert visitors into customers.

The following are several features that we feel are essential to the success of every e-commerce site, whether it be large or small. The lack of these features means that you are probably losing customers who have come to expect a certain level of service with an e-commerce web site.

Performance Fast loading web sites impress users. Slow loading sites frustrate them and cause them to scramble for the Back button on their browser. A site must load quickly. Don’t trust your e-commerce site to cheap hosting with companies that overload their servers. Don’t load up the pages with non-optimized images or too many images. If you are using an off-the-shelf shopping cart, such as osCommerce, Zen cart or Cube Cart, turn off all of the features you do not need. Each home page feature that is turned on causes a slight delay with the loading and rendering of the page.

Professional Design A cheap-looking or amateurish web site lowers customer expectations and makes them hesitant to buy something. Spend the money with a professional designer to build a site that is friendly and inviting. Make sure that the colors are attuned to they type of visitor you have targeted. If you sell sporting goods, greens, browns and earth tones are the rule. If you sell flowers, then reds and yellows are probably more appropriate.

Call to Action Every e-commerce site needs a call to action in the form of a Buy or a Add to Cart button. Display sale items either on the home page or a Sale Items page, and any item that is on sale should be promoted with a starburst or other attention-getting symbol any time a user finds the product in a search. Don’t leave it up to users to figure out how to add an item to a shopping cart–make it obvious.

Search Tools Have plenty of ways that users can find products. At a minimum, a site needs a search box that will search the product name field in a database. More advanced search tools allow additional fields to be searched that include a range of related keywords used to describe the product. If you have this type of search, make sure that you include common misspellings.

Duplicate content This is primarily a search engine issue. If you copy product information or articles from other web sites, your pages will most likely get hit with a duplicate content penalty, which reduces your rank positions with search engines. Every page in your site must have absolutely unique content.

Shipping Costs Excessive shipping costs are a major reason for shopping cart abandonment. Don’t surprise your customers with shipping costs. They should be able to see the shipping cost before they enter a credit cart number. The easiest way to deal with this is to use fixed costs based upon the monetary size of the order and post the costs in a column on every page in the site or on the shopping cart page. The shopping cart should allow users to see their costs. If you use actual costs for shipping, set up the shopping cart page so that users can enter a postal code on the shopping cart page. The costs should then be calculated. Forget using tactics such as a $10 handling fee on every order. That is the fastest way to cause users to abandon a shopping cart.

Use Promotional Hooks Promotional hooks entice people to buy. “Buy 2 and Get 1 Free” or “Free Shipping on Orders Over $100” are time-tested and successful ways to entice people to purchase from you. Up-sell and cross-sell. Up-selling is when you offer an upgrade or a bigger or better version of a product. Cross-selling is when you offer related items and accessories. If someone is buying a portable radio, they will also need batteries. If they are buying a cell phone, they may want a headset or case. Display these items on the same page as the product they are purchasing, or offer them on the shopping cart page.

Streamline the Checkout Process I was once asked to evaluate an e-commerce site that was receiving plenty of traffic, but almost no orders. The site was selling popular products and the price point for the products was right where is should be. Upon inspection it was easy to determine the problem. Users were placing plenty of items in the site’s shopping cart, but the extraordinarily cumbersome and poorly designed 10-page checkout process was so frustrating that users were abandoning the checkout process in droves. When it comes to the checkout process, keep it simple and don’t ask for any information that you do not need.

Tell Them Who You Are Make sure that, at a minimum, every page displays your company address. If you have a phone number that you use for business, display that as well. Put it in the page footer or near the bottom of a side column. Even though it does not guarantee that a customer is dealing with a legitimate company, having an address on the site builds confidence that they are not dealing with a fraudulent company in Russia, Nigeria, the Ukraine or other countries with high rates of e-commerce fraud. Always have a contact page that allows customers to send questions about products or orders they have placed and respond to these questions promptly. If you do not display contact information, your sales will likely suffer.

Easy Return Policy Many e-commerce site owners cringe at the thought of dealing with returns. If you deal with returns properly, you can build future sales. This is part of the philosophy of building trust with your customers. Handle credits promptly and ship replacement products as soon as you receive the returned products. It can be a good idea to send a discount certificate any time someone returns a product. Discount certificates should always have an expiration date, so give the customer 30 days (or more) to place another order.

Privacy Policy People sometimes underestimate the importance of a privacy policy in a era of growing identity theft. While most people will not take the time to read it, a simple privacy policy assures those who do. One word of caution. In the USA, when you display a privacy policy you must abide by it, so if you promise not to sell customer information, make sure that you do not violate your own policy.

Whenever you are not sure which features you need to add to a site, check out what the big boys, such as Amazon.com and others, are doing.

Sortins Technologies as the name suggests is an Indian web designing & development company located in Hyderabad that provides professional services in web design, website development, web hosting, website maintenance, website redesigning, web promotion, search engine optimization, multimedia presentations, e-catalogs, e-commerce web development, intranet application development, software development, extranet applications, portals and vortals development from Hyderabad, India.

The Basics of Ecommerce Web Site Design

Ecommerce web site design is similar to traditional web design, but requires a few more bells and whistles to handle financial transactions. This doesn’t mean that you should be intimidated by the process and not build web sites that are capable of ecommerce transactions; it simply means that you may need to study this aspect of site development before getting started.

To begin, it is a good idea to read up on ecommerce web site design. This will help you understand how ecommerce site development differs from regular web site development, and will also help you to build web sites that accomplish their desired purpose.

Ecommerce Security

One of the most important aspects of ecommerce web site design is security. You need to make sure that your visitors can safely and securely input their most sensitive information into your payment system. To build web sites that are secure, you will need to protect pages with the encryption of SSL or Secure Socket Layer. Your web site host should be able to help you with this portion of site development and will most likely be able to sell you a digital certificate.

Visual Appeal

Visual appeal is another important aspect of ecommerce web site design. Competition is fierce on the Internet. If you want to build web sites that stand out from the crowd, they must be visually appealing. An attractive site will be more likely to draw customers, and is much more likely to encourage repeat business than a site that has been poorly developed. To get an idea of what looks good and what doesn’t, you should visit competing and non-competing ecommerce sites around the web. You can also look into purchasing a book or another product that focuses on the visual aspect of ecommerce web site design.

Payment Processors

To build web sites that accept online payments, you will need to incorporate payment processors into your ecommerce web site design. You can choose to accept various credit cards, and other online payment methods like PayPal. This is something that should be arranged early in the site development process so that you can begin doing business immediately once your site has launched.

Software and Applications

There are many different software products and ecommerce applications that can be purchased to help you with your ecommerce web site design project. Some of these products will be helpful when you build web sites, and others will be helpful when you have launched the site and want to track orders, monitor your internal database, or enable features like email notification.

Professional Ecommerce Web Site Design Services

If you want to build websites that are ecommerce ready, but don’t have the ecommerce web site design experience needed to accomplish the task, you can hire an ecommerce web site design professional to help you with the trickier portions of site development. With a minimal amount of help from you, a professional designer can build web sites that are visually appealing and then incorporate the features you need to complete ecommerce transactions.

Furqan Suleman

Ecommerce Web Site Design Development For The Successful Online Business

We all know that successes in business are due to effective advertising and marketing plans or strategies. There is no other way to get customers or clients than with a good advertising campaign.-

Once you’ve got the right marketing approach, you need a place where your customers can come with your advertisements recall value, your professionalism and your ability to meet their requirements. An innovative E-commerce website design is the key for a success in business in the age of communication and internet. Without an effective, professional E-commerce website design, you might as well pass on your customers to the next company in line.

Surprisingly all companies do not have a web site. There are several companies that fear losing of “personal touch” by being an e-commerce society member. After all, we have transit from a society of nosy neighbors and mom-and-pop stores to a corporate based e-commerce society, and that scares some of us. The internet is developed for efficiency, and in our rapidly growing society, its necessary. However, the loss of personal touch is realized by the people, and is using E-commerce website design to get back that touch.

In today’s time success in business means having a functional and professional website that is created with e-commerce website design in mind. There are plenty of professional web designing companies and individuals who can custom build a website design for your business, and help develop your strategy for marketing for a business success. You can make your own website design, but you cannot give it a professional look which is possible by an expert designer or design company unless you specialize in it.

You wouldn’t build a retail store and set up the interior design without consulting a professional designer, unless you are qualified and experienced in merchandising and retail design. Why should your e-commerce website design also be any different then? You get what you pay for, isn’t it?. If you’re ready to invest a little more money into your website design, you’ll see a great return on your investment in the form of more visitors and new customers online.

Get customized solutions for your business’s website needs, by a company offering affordable service. Whether you’re looking for e-commerce website design, SEO, SEM, or other services, consulting a professional web site designer or design company can help.For More Details Visit the: http://www.ecommerce-web-design.biz/

E-commerce Web Design company India offers Ecommerce web site design and development with cost and time effective solutions. To get Successful Online business top ecommerce web design services key point.

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