Tag Archives: Good

Forget the Phone Book: Make your Internet ?listing? Shine With Good Web Site Design!

If you wanted a cult DVD you couldn’t find in stores, are you more likely to spend a few minutes searching the Internet to order it online or drive from store to store for hours, asking salespeople disappointed? If you needed a vet for your new kitten, are you more likely to type “Vets in [Your Area]” into a search engine and read about each veterinarian online or take your chances on a one-inch ad you found in a phone book?

The Pew Internet & American Life Project (www.pewinternet.org) has found that 41% of the 70 million Americans who log on each day say that the Internet has helped make shopping easier and 81% of them research a product or service online before they buy. An estimated 4 million Americans buy a product or service online each day.

If your company doesn’t have a Web site, chances are that your competitors do, and you automatically lose the “battle” over a myriad of potential customers. If you have a Web site that’s visually unappealing or difficult to navigate, people are going to leave your site behind and head over to an attractive, easy-to-use Web site that comes up above your listing in a search engine.

It doesn’t matter if you don’t or can’t do any business online, the Internet is a more extensive phone book. Attract customers to your door with a well-designed Web site with search engine optimization so that your Web site comes up in search engine requests near the first results page. Let your potential customers know what your company does, what you charge, and where you’re located. Share some positive customer reviews.

If you’re a small business, you might benefit from a simple three-page Web site design package, with free one-year Internet hosting and a domain name, thirty free days of Web site updates if you come up with some more ideas after a few days of being online, and a completely original professional Web site design.

The Executive Business Center at www.theebc.com is one professional Web site design, hosting, and ecommerce company that offers a couple of basic Web site packages for the small business on a limited budget! Get all of the above services with TheEBC.com’s Basic Starter Web site design package for only $299!

Or try TheEBC.com’s Custom Start Web site design package for only $399. Both packages include the same amenities except that TheEBC.com will design your Web site off of pre-designed (but unique) templates with the Basic Starter package and will completely design a Web site look to match your business with the Custom Starter Web design package. With either package, you can add additional Web pages for $50 each.

If you want a more engaging Web site with near limitless potential and high-exposure advertising, TheEBC.com has the $799 New Plan Web site design package. You get a completely original custom Web site design, free hosting and a domain name for a year, unlimited pages, unlimited and free Web site updates throughout the year, search engine optimization, and search engine submission for six months.

If you already have a Web site that hasn’t been pulling in enough traffic, don’t give up on online exposure just yet! You can get all of the benefits of TheEBC.com’s New Plan Web site design package with the $599 Existing Plan package. Transfer any Web site content you wish to keep, transfer your domain name, and get a completely revamped Web site look! TheEBC.com completes Web sites for clients that choose any of these four packages in only 2-3 weeks!

If you run your business completely online, a well-designed Web site with an effortless online shopping system is especially important as the Internet is your one and only place of business. If you have a store location, think of how much more business you could do by going global and selling your products online, too!

Get all the best of TheEBC.com’s New Plan and Existing Plan Web site design packages in addition to a complete shopping cart and check out system as well as unlimited product listings with TheEBC.com’s e-Shop Plan for $999! Get your online e-Shop Web site completely up and running within 4-6 weeks!

TheEBC.com is one Web site design company that can help your business soar! Fill out a questionnaire at www.theebc.com, pick and purchase a package with PayPal or a credit card, and you can see sample Web designs in 2-3 days!

The Basics Of Good Web Site Design

Good web site design is integral for the success of your web site.  If you have a web site that needs to be redesigned or are starting from scratch, this is the definitive guide for learning the basics of good web site design.

–         Keep It Simple, Silly! – Savvy web site users know that the simple web sites are more likely to capture their attention and keep them on the web site.  These users avoid flashing, blinking, wild graphics.  These users also avoid web sites that start playing music, advertisements, or a talking “guide” because these are old-school web marketing tactics that are overused and very ineffective.  Web sites that offer clean, simple design that are easy to use, graphically stimulating while not bombarding the user are the best web sites.  Take a look at all the extremely successful web sites out there – look at what they have in common and copy that model.

–         Text – All web sites should have relevant content, but not overwhelm the user with a lot of text and information.  The first rule of text is to use a standard font.  Arial is the most common font and looks great on any screen.  Avoid fonts that are not standard and that may be difficult to read.  Be sure that the text is an appropriate size – not too small and not too large.  Use underlined, bolded and italicized fonts very sparingly.  Never, ever type text in all capital letters.  The second rule of text is to provide short tidbits of information as opposed to large paragraphs.  For this rule using numbered or bulleted sentences is ideal.  The third rule of text is to write simply.  Avoid using buzz words, abbreviations, non-standard language, and overly complicated words.  Be sure to underline all links so that the user is aware that the word is actually a link.

–         Navigation – Every web site needs several pages of content, at a minimum.  Avoid placing all content on one page and forcing the user to scroll continuously to find information.  Make a navigation bar either at the top of the page or along the left-hand side of the page.  Put the links to the main topics of the web site within this navigation section.  Important links to include: Home, About, Contact.

–         Colors – Good web site design incorporates colors that coordinate, and that do not hide the text and the navigation.  Avoid colors that clash, are overly bright or that make the text difficult to read.  The best web sites have a light-colored background and black text.  The same rule applies to graphics – ensure that graphics coordinate with the web site colors and do not overwhelm the user.

–         Size – To ensure that users visiting your web site have a good experience, make sure that your web site is sized properly.  The standard size is 800 x 600 pixels.  Also ensure that the home page is able to download quickly and not loaded with large graphics or anything requiring the user to download additional programs.

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What are the Characteristics of Good Web Site Design?

There are many different and often contradictory views and perceptions of the qualities that make for good Web site design. One also has to take into account current trends and popular styles in modern design, which can differ according to personal preferences.

Despite these variables there are some central characteristics of good site design that have emerged in the last few years, and which are generally perceived by pundits as being core features of good design. While design and creative layout remains an area dictated by personal taste and perception it is important to be aware of generally accepted characteristics in order to assess the comparative visual creativity of one’s own Web site.

A feature that is emphasized repeatedly by many designers is the tendency towards simplicity of design and structure of a Web site. Achieving simplicity of design however is not as easy as it might sound. The modern trend is towards a more minimalist interface and page layout, which facilitates ease of access to the site and usability features. One of the reasons for this trend is that as the number of Web sites proliferates at an even increasing rate, there is a need to create sites that have a clear and obvious message and aim.

Simplicity of layout is therefore a characteristic that is evident in some of the best Web sites around. Very often this refers to a simple one or two column structure. Pages are also read from top to bottom. The days of the complex and involved site structure that requires time to figure out in order to navigate are definitely outdated. A good example of the modern stylistic approach is a site like Protolize (Protolize.org).

One of the main design principles that many Webmasters have lived by in recent years was that it was wise to reduce the amount of scrolling necessary to view a page. However, the modern tendency is for a centered orientation in Web design, rather than the previous left aligned, fixed-width layouts. Many top modern sites have the content centered on the page, which often requires some scrolling. While excessive scrolling is certainly not a good design characteristic, the modern view is that some scrolling is acceptable when it is offset against the better use of white space and content that is situated around a central axis.

In line with the above, there is also a relatively new tendency to focus on the design of the content and not the page itself. In other words, there is less focus on designing a page background for instance and rather paying more attention given to the way that the content is presented on a Web page. This follows from the view that effective communication and not mere decoration should be the main focus of a good Web site.

As designer Phil Brisk states, designers often become focused on detail rather than on paying attention to the way that the content is presented, “With your ‘design’ head on, concentrating on crafting and perfecting style elements, it’s easy to forget to step back and see things through the eyes of your users.(http://www.webdesignfromscratch.com/dont_decorate_communicate.cfm) He also makes the important point reflected in many modern successful Web sites that, while it is important to make use of eye-catching design elements to create flair and excitement on a site, “…these elements must always be relevant and appropriate, and not distract from a clear, coherent whole effect.” (http://www.webdesignfromscratch.com/dont_decorate_communicate.cfm)

This statement encapsulates a central aspect of the modern trend in site design. In more practical terms this refers to aspects such as more open and less boxed-in page layouts as well as the use of color and visual effects to draw attention to the content rather than the aesthetics of the page. As another pundit states, “the focus is on making the site’s subject look good, rather than making the web designer look good”. (http://www.webdesignfromscratch.com/current-style.cfm). In the light of these views, aspects such central content alignment become important as it focuses attention on the content, as well as providing a sense of balance and simplistic creative design. A good example of a site that takes this view to the point of minimalism is that of Garrett Dimon’s blog (GarrettDimon.com). This site is designed for maximum access to content.

There are many other design aspects that conform to the modern perception of a ‘good’ website that are worth mentioning. Navigation is conventionally situated on the left side of the page or on the topbar. The latest trend is to rather place navigational elements on the right side of the page. This may be a trend that is linked to the way that navigation in most Blogs function. Similarly, right side navigation also has the advantage of making the content more visible and prominent.

There are many other aspects such as color usage, which have tended to become more low key and less garish. In terms of font size, the general trend has been to move away from very small illegible font sizes to larger fonts to make online reading more user-friendly. All of these trends point towards the central factor in contemporary Web design; namely that content, and access to instant information are key factors in modern Web design.

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