Everyone would like to have the best looking and most successful website out there! But have you ever wondered what it takes to have a web site that not only looks PRO but also is a hit with your audience? Here are some interesting tips that you may need to keep in mind when designing your website.
Content of the Site
Snazzy animations and colorful banners can make your site look pretty – but it also puts off a lot of serious customers who may be looking for your products and services. The foundation of any site must be made of great content. Your content must be fresh, unique, relevant, concise and compelling. Fresh content means, content that gets updated on a regular basis, unique means – no copy paste from another site. Always avoid content copied from other web sites. Content of your site must be relevant to your products and services and must be comprehensiveness. Content plays a lot of role in sustaining, bringing the new visitors. Moreover content plays the major role in search engine optimization process.
Site loading Time
Make sure that your site pages will not take much time in loading. Use of animations or large image banners and videos hits page load times making your site slow. No one is going to wait for 2-3 minutes to see your site. Remember pages of your web site should be opened like as you turn the pages of a magazine. Use flashes, videos in your site only when it required most. So by reducing the unnecessary flashes, videos you can make your site more user and search engine friendly.
Suppose you click on the one hyperlink and get stuck in the page where you don’t know how to go back to the previous or home page – means you make your visitors very angry. Your web site must have a constant navigation bar that has fixed position on every page of your site. Make sure each page of your site have good number of links to other pages. Your navigation should be short and to the point. Avoid too flashy, fancy, dark color navigation buttons or complex navigation menus, that don’t work smoothly.
Meaningless, Useless Page titles
This is the most common mistake by a lot of web designers. Either page has no titles or useless titles like ‘welcome to mycompany name’. Some careless designers even leave the page untitled, which is really unprofessional. Moreover you will see the same page title for all the pages of your site. These type of page titles are useless and for both the visitors and search engines. Page titles are meant to offer a brief description of each page in your site. Your page title must have major keywords of your business, if you plan to look at improving your website search engine ranking.
In the early days, there were just 2 popular browsers, but now, there are at least half a dozen of them – and each will render your webpage differently to your audience. And in the case of Internet Explorer, itself, there are 3 different versions, and all 3 of them display pages in different ways. While designing ensure that your web site is compatible to at least the most popular of browsers. Many web designers do not check site compatibility with major browsers like Mozilla Firefox, Google Chrome, Opera, and Safari etc. The best way to check the compatibility of the site is to check it with Lynx, the popular text- base browser in Linux. After checking the site compatibility with Linux, you can work on your way in other web browsers.
URL Structures & Site Map
Basically there are the two types of URLs- Dynamic and Static URL’s. Dynamic urls are generated as a result of a search of a database driven website and sometimes looks like http://www.yoursite name.com/product/productid?= 2345&sort=date. This is very confusing both for users as well as for search engines. Make sure that the urls of the pages of your site must be static, which looks like this http://www.yoursite name/products/shoes.html. Static URLs are helpful for both users as well as search engines.
Also make sure that your site has a sitemap. Sitemap’s serve as navigational maps for both visitors and search engines. Obviously you have to generate 2 kinds of maps for each of them. A website that has many inner pages can create confuse your visitors, and a sitemap can get him to the page of his choice. Similarly sitemaps will help search engines to find as many pages as possible, and also help in tracking those pages that have frequent updates and changes.
As we saw in the beginning when we discussed about having relevant content in your website, it also means that content has to be refreshed and outdated content removed or archived on a periodic basis. Web sites which offer current news, events and updates cannot afford to put stale news and outdated information, as it makes your audience a bit wary about your company and brand. Make sure all the sections of your site are updated time to time, giving your website visitors and search engines something to chew on every time they visit.
There are some web sites which show lots of flashes, dark backgrounds, background music and sound while opening the pages of the site. Besides the owner of the site, these sites are hard to understand for visitors. Being over creative in web designing is same as being over smart. Try to make your web site as simple as you can.
These are some of useful web designing tips which every site owner can follow and hope to achieve his goals and web objectives.